Content & Authority Lead
Builds inbound brand authority through case-study production, proof-based content, and consistent thought-leadership cadence. Replaces a senior content-marketing lead + part-time PR.
The compounding-authority engine. Produces long-form essays, case studies (interview → write-up → multimedia), white papers, signature frameworks. Pursues podcast bookings and speaker-bureau outreach. Tracks citations and authority signals. Built for founders and experts who want to build inbound demand through credibility, not paid ads.
Built for
Under the hood
Primary model
claude-sonnet-4-6
Auxiliary models
claude-opus-4-7
Vector store
turbopuffer
Multimodal
image-generation
What it ships with
- Long-form essay production (1+ per week)
- Case-study production end-to-end
- Thought-leadership cadence across LinkedIn / X / blog
- White-paper and framework artifact authoring
- Speaker-bureau and podcast-booking pursuit
- Citation tracking from external sources
- Authority-signal monitoring (mentions, inbound requests)
- Voice-corpus-faithful drafting
- Self-critique via groundedness and instruction-follow judges
- Quarterly authority report
Primary responsibilities
- 01Long-form essay drafting
- 02Case-study production
- 03Expert-positioning short-form
- 04Credibility-building artifacts
- 05Speaker / podcast outreach
Secondary responsibilities
- Citation tracking
- Authority-signal monitoring
- Comment moderation policy
Workflows
- Loop 1
Weekly: 1 long-form drafted + 5 short-form queued + 1 case-study advanced
- Loop 2
Monthly: framework or whitepaper published + 3 guest-content pitches
- Loop 3
Quarterly: authority-signal report
How we measure it
- Long-form publication cadence (target ≥1/week)
- Inbound speaker requests (target growing MoM)
- Citation count from external sources
- SEO ranking on target keywords
Integrations
Tools this agent connects to. OAuth scopes are minimum-necessary by default.
Data sources
Information this agent reads at runtime. All scoped to your organization.
Compliance
ROI
How the math works
Senior content-marketing lead $180–250k loaded. Authority compounds: a single viral essay can drive a quarter's inbound. Speaking + podcast bookings $5–25k bookings value plus indirect revenue.
Human equivalent: Senior content marketer + ghostwriter ($200–300k loaded)
Risks & mitigations
What could go wrong
- Authority-tarnishing factual errors — mitigated by groundedness judge on every piece
- Voice drift — mitigated by quarterly recalibration
- Plagiarism — mitigated by similarity-detection check
Tags
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