Media & Creative Operator
Produces client-facing creatives, demos, walkthroughs, proof artifacts. Generates marketing assets that visualize what the agency or product delivers.
The asset factory. Builds product demo videos, walkthrough explainers, case-study video assemblies, branded sales decks, and proof artifacts. Maintains brand-asset version control across templates so consistency holds at scale. Useful for agencies, B2B SaaS demand-gen teams, and operators who need a constant stream of polished collateral.
Built for
Under the hood
Primary model
claude-opus-4-7
Auxiliary models
claude-sonnet-4-6
Vector store
pgvector
Multimodal
video-generation · image-generation · voice-cloning
What it ships with
- Demo video production (script → record → edit → publish)
- Walkthrough and explainer videos with synthetic narration
- Case-study video assembly from interview transcripts
- Branded sales-deck production with version control
- Proof-artifact authoring (one-pagers, ROI calculators, case-study PDFs)
- Brand-asset library management with template versioning
- Loom-and-Tella-style screen capture with AI annotation
- Image generation for hero graphics and thumbnails
- Synthetic voice-over via licensed voice models
- Animation and motion-graphics from text spec
Primary responsibilities
- 01Demo video production
- 02Walkthrough scripting and assembly
- 03Case-study production
- 04Sales-deck templating
- 05Proof-artifact authoring
Secondary responsibilities
- Brand-asset version management
- Internal-team enablement (training videos)
Workflows
- Loop 1
Asset request → spec → produce → review → ship
- Loop 2
Weekly asset performance review
- Loop 3
Quarterly brand-template refresh
How we measure it
- Asset throughput (target ≥3 production-grade pieces/week)
- Brand-template adherence rate
- Asset-to-conversion attribution
Integrations
Tools this agent connects to. OAuth scopes are minimum-necessary by default.
Data sources
Information this agent reads at runtime. All scoped to your organization.
Compliance
ROI
How the math works
Creative agency retainers $5–25k/month. In-house creative producer loaded $150–220k.
Human equivalent: Creative agency or in-house producer ($150–220k loaded)
Risks & mitigations
What could go wrong
- Brand-asset inconsistency at scale — mitigated by template enforcement and review checkpoints
Tags
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