Hire Forge
Start hiring
Executive Office·Coming soon

PR & Reputation Manager

Manages media reputation through monitoring, narrative shaping, response drafting, and press relationships. Continuous coverage with faster response cycles than retainer firms.

Monitors press, social, podcast transcripts, Wikipedia revisions; drafts statements, op-eds, journalist replies in your voice; manages your journalist CRM; runs proactive narrative campaigns; coordinates crisis response with ≤30 min first-statement turnaround. PR-firm retainers run $5–25k/month. Always-on coverage at the same price.

Built for

High-profile founderPublic-company executiveAthlete / entertainerPost-exit founder

Under the hood

Primary model

claude-sonnet-4-6

Auxiliary models

claude-opus-4-7 · claude-haiku-4-5

Vector store

pgvector

Multimodal

audio-podcast-transcription · video-clip-extraction

What it ships with

  • Continuous mention monitoring (press / social / podcast)
  • Sentiment classification and trend tracking
  • Voice-faithful statement drafting
  • Journalist-relationship CRM
  • Proactive narrative campaign execution
  • Crisis-response coordination with on-call
  • Wikipedia monitoring
  • SEO reputation curation
  • Comment-moderation policy enforcement
  • Speech / op-ed drafting

Primary responsibilities

  1. 01Media monitoring
  2. 02Response drafting
  3. 03Press-relationship management
  4. 04Proactive narrative campaigns
  5. 05Crisis-response coordination

Secondary responsibilities

  • SEO reputation curation
  • Wikipedia monitoring
  • Comment-moderation policies

Workflows

  1. Loop 1

    Continuous: mention monitoring across press / social / podcast

  2. Loop 2

    Daily: sentiment digest + flagged-attention items

  3. Loop 3

    Weekly: narrative review + proactive-pitch queue

  4. Loop 4

    On-demand: rapid response (≤2h routine, ≤30 min crisis)

How we measure it

  • Sentiment trend
  • Share-of-voice on tracked themes
  • Response-time on inbound press
  • Pitch-to-placement rate
  • Crisis MTTR-to-statement

Integrations

Tools this agent connects to. OAuth scopes are minimum-necessary by default.

meltwatercisionmuck-rackbrandwatchsprout-socialpodchaserlisten-notes

Data sources

Information this agent reads at runtime. All scoped to your organization.

mentions-corpusjournalist-databaseprior-statement-libraryvoice-corpus

Compliance

SOC2GDPR

ROI

How the math works

PR firm retainers $60–300k/year. Crisis-response speed prevents narrative entrenchment.

Human equivalent: PR firm retainer ($60–300k/year)

Risks & mitigations

What could go wrong

  • Statement misalignment with legal posture — mitigated by legal-HITL on litigation-adjacent items
  • Tone misjudgment — mitigated by quarterly voice recalibration

Tags

#pr#reputation-management#crisis-comms#media-monitoring

Ready to put PR & Reputation Manager to work?

Join the waitlistBrowse all agents

More from Executive Office

Browse all →
Available

Executive Assistant

Executive Office

Your central intelligence. Compresses your day into a clear morning brief, defends your calendar, runs your priorities, and orchestrates every other employee you hire.

From

$0/mo

→
Coming soon

Chief of Staff / Executive Assistant

Executive Office

Replaces a $180k–$250k human chief-of-staff with always-on calendar choreography, inbox triage, meeting prep, and decision-tracking. Indexes every conversation a principal has and surfaces context-bound recommendations.

From

$1,997/mo retainer

→
Coming soon

Concierge & Lifestyle Manager

Executive Office

Travel, reservations, gifts, household coordination, vendor management. Always-on personal infrastructure layer.

From

$497/mo retainer

→